Business Developer

In a context of tougher competition, the Business Developer, also called a salesperson or Business Development Manager, will try to achieve an objective by putting in place a strategic plan.


In charge of sales development, the Business Developer is the guarantor of a good customer-business relationship. By creating or relying on sales supports already in place, he is in charge of creating or developing a customer portfolio ensuring the steady growth of the company. Often, he occupies a fairly complete position consisting of a part "hunting" (acquisition of new customers) and "breeding" (maintenance and optimization of sales to existing customers).

This "breeder" side is not automatically attributed to any Business Developer. He is sometimes accompanied in his business by an Account Manager who directly collects incoming accounts and is responsible for developing them. Possessing an address book of the various players in the sector in which he operates, the Business Developer sees his actions directly influence the turnover of the company.




The qualities necessary to be a Business Development Manager are based on a good knowledge of the market and its players as well as of the assimilated technical environment.

In some structures, the Business Developer is confined to the sales phases, in others, he is at the center of commercial activity. In the end, he will tackle the entire sales cycle: detection of leads, constitution of the prospecting file (SDR mission), discovery, negotiation, closing AND monitoring of existing customers (mission of the Account Manager ).



The soft skills of a Business Developer are:

  • The dynamism
  • Entrepreneurial spirit
  • Interpersonal skills
  • Negotiation
  • Resilience
  • The taste of the challenge
  • Time management



There are several ways to become a Business Developer, the typical path being business school followed by good business experience. One can then deepen and acquire the knowledge necessary for the profession of Business Developer by enrolling in a Master in Business Development.



Several possible choices:

  • Within large groups or large companies, the Business Developer will have to develop the business of the company.
  • As a freelance, the Business Developer can support his clients during periods of business development by advising them.



Junior: 36-48 K € (0 to 3 years of experience)

Confirmed: 42-54 K € (4 to 8 years of experience)

Senior: 63-80 K € (8 years and over)


Note: The variable for short and medium cycle products is on average between 18% and 25% of total compensation

The variable for long-cycle products is more important and is on average between 24 and 33% of total compensation. We have achieved an average, but profiles that work for long cycle solutions earn on average between 10 to 20% more than profiles whose solutions are calibrated on short or medium cycles.

As a recruitment firm specializing in the French digital sector, we are a privileged witness to trends and salary developments in commercial positions. Each year, we offer a Salary Study for Sales professions.

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