At a time when competition is more and more important (competitiveness, diversity of the offer), the company must provide real added value in terms of the quality of the service it provides to its customer. The Account Manager is responsible for this customer relationship and their satisfaction with the service or product provided. He demonstrates professionalism and always seeks to serve him better in order to establish proximity ensuring the sustainability of the relationship.
Concretely, the missions of an Account Manager are diverse and varied. He is generally in charge of the commercial and operational management of a large account or several accounts. Directly in contact with the client, he has a privileged position where he can inform him of the progress of the project and the strategic recommendations to be made. He must know exactly how the client is organized, the sector of activity, the positioning and its competitive advantages.
It generally takes place after the closing phase carried out by the Business Developer.
Its missions: customer relations and ensure the continuity of sales. His main challenge is upsell: he has to hunt with existing customers (already signed up).
In some cases, he handles the negotiations during renewals and / or upsell / cross-sell, in others he hands over to the Business Developer for the negotiation. He also manages the Tracking tools and their implementation, and he keeps the customer informed through regular reporting. The role differs from that of the Business Developer: they do not prospect for the benefit of analyzing existing customers.
The soft skills of an Account Manager are:
To become an Account Manager, it is generally required to have obtained a Bac +5 level diploma. Entering an ESC-type Business School or specializing in a Master in University Purchasing is the most suitable route.
Several choices are available to the Account Manager:
Junior: 30-40 K € (0 to 3 years of experience)
Confirmed: 45-52 K € (4 to 8 years of experience)
Senior: 53-60 K € (8 years old and over)
Note: The variable is on average between 20% and 30% of total compensation
As a recruitment firm specializing in the French digital sector, we are a privileged witness to trends and salary developments in commercial positions. Each year, we offer a Salary Study for Sales professions.
A l’heure où la concurrence est de plus en plus importante (compétitivité, diversité de l’offre), l’entreprise doit apporter une vraie valeur ajoutée au niveau de la qualité du service qu’elle fournit à son client.
Dans un contexte de durcissement de la concurrence, le Business Developer, également appelé commercial ou Business Development Manager, va essayer d’atteindre un objectif en mettant en place un plan stratégique.
Le Country Manager intervient lors de l’implantation d’une entreprise à l’étranger. Ses missions sont nombreuses et variées, alliant des aspects marketing, commerciaux mais également stratégiques.