The projects of a Web Project Manager will only be Internet-related projects (creation of a website or web communication campaign). He must define specifications that will determine the major phases of the project (budget, company strategy, communication policy, brand identity, delivery times). He must then share the project with his web team. This team is generally made up of web developers, copywriters and web designers. Note that in small structures, the Web Project Manager may be required to take charge of these different functions.
The Web Project Manager must manage his collaborators so that the project is consistent with the specifications. He will ensure the various constraints: deadlines respected and delivery to the customer in particular.
For an advertiser, the Technical Project Manager should have some knowledge of web languages (CSS, Java, XHTML, AJAX, PHP). He must have a good understanding of technological issues. His knowledge is multiple: IT (servers, networks) and market knowledge (software offers, subcontractors). He must have knowledge of information systems: architecture of information systems, application design and development methods.
In an agency, the functional project manager must know how to organize the project: constitution of specifications, conduct of meetings, team management and budget monitoring. He knows how to use IT tools to carry out his project (CMS, CRM, internet solution, planning software).
The soft skills of a Web Project Manager are:
The training courses that allow you to become a Web Project Manager are diverse and varied. You can take a BTS or a DUT in computer science or communication. After a bac + 2, a professional license such as a pro mathematics license or a Web Designer Director license can also be a good training.
At the university, you can prepare a professional master's degree such as the "Engineer diploma from the French School of Electronics and Computer Science" which allows you to specialize and perfect your computer knowledge to aspire to be a web project manager. .
Several choices are available to the Web Project Manager:
Junior: 30-40 K € (0 to 3 years of experience)
Confirmed: 38-48 K € (4 to 8 years of experience)
Senior: 45-55 K € (8 years and over)
A profile working in an agency will earn between 8 to 15% less than a profile working for the advertiser (in a company) n exclusively BtoB market tend to claim a higher salary (between 10 and 18%) than profiles BtoC.
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
L’objectif principal d’un Chef de Projet Web est de tirer un maximum de bénéfices et de ressources de son équipe dans un temps donné et avec des critères déterminés.
Le Chief Digital Officer est en charge d'accompagner une entreprise dans sa transformation digitale. Très expérimenté et sachant jongler avec de multiples compétences, son rôle sera primordial dans cette période de transition.
Le Community Manager a pour fonction de fédérer une communauté d’internautes autour d’un intérêt commun.