TRAFFIC MANAGER

The Traffic Manager or Acquisition Manager is the person responsible for generating traffic on a website. He also takes care of the site's web analysis, SEO, campaign management on affiliate networks and operations in partnership with other sites.

JOB DESCRIPTION

The Traffic Manager or Acquisition Manager is the person responsible for generating traffic on a website. He also takes care of the site's web analysis, SEO, campaign management on affiliate networks and operations in partnership with other sites. The Traffic Manager analyzes the site through his dashboard (page views, click-through rate, conversion, average basket) and according to his observations, he makes recommendations.

 

He also participates in the construction of communication campaigns with the mission of choosing the medium (type of advertising banner, rich media), implementing the campaigns (in collaboration with a webmaster, setting up the advertising banners) and monitoring them. (monitoring click-through rates on advertising, campaign report).

The Traffic Manager or Acquisition Manager is responsible for developing the notoriety of a brand and its product / service, its acquisition campaigns, analyzing consumer habits to optimize campaigns and therefore results.

 

REQUIRED QUALITIES

- TECHNICAL -

Digital allows campaigns to "agitate", but complicates the task, because the market can change very quickly. If campaigns are not properly analyzed, it will be difficult to justify ROI - which is why recruiters are increasingly looking for rigorous and analytical profiles.

 

Reporting to a Marketing Manager, the Traffic Manager / Acquisition Manager keeps abreast of the campaign's progress. In order to create quality traffic, he is obliged to work as a team in order to clearly identify the objectives defined by the other services (marketing, financial department). He works in close collaboration with the various contributors to the company's site (webmaster, salespeople, engineers).

The necessary qualities are based on organization and analytical skills.

Rigor, working method, a sense of responsibility are essential in a profession where every decision is important and risky.

His ability to communicate is essential to manage internal relations with the sales function and external relations with publishers, agencies and advertisers.

 

- SOFTS SKILLS -

The soft skills of a Traffic Manager / Acquisition Manager are:

  • The organization
  • A good relationship
  • Stress management
  • The rigor

 

TRAINING

There are many ways to become Traffic Manager / Acquisition Manager. There is no specific training and sometimes Traffic Managers are self-taught (enthusiasts).

First of all, it is possible to take a bachelor's degree in “Traffic Analyst” and then go on to a Masters in web cultures and professions.

 

OPPORTUNITIES

The opportunities for a Traffic Manager / Acquisition Manager are:

  • Within a consulting agency where he manages campaigns for several clients.
  • In a company with a website requiring precise statistics regarding its traffic and performance.

 

WAGES

Junior: 36-42 K € (0 to 3 years of experience)

Confirmed: 43-55 K € (4 to 8 years of experience)

Senior: 58-75 K € (8 years and over)

 

Profiles working in an exclusively BtoB market tend to claim a higher salary (between 10 and 18%) than BtoC profiles.

As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.

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