SEO Manager

The objective of the SEO Manager is to ensure that his employer's website is well positioned in the search results in order to attract as many potential future customers as possible.


The SEO Manager (SEO for Search Engine Optimization) also called Web Referencer or SEO manager, is responsible for improving the visibility and audience of a website.

To obtain good SEO quality, the SEO Manager orients his mission around three points: optimization of the structure of the website (technical design), optimization of each page by the choice of relevant keywords (semantic optimization ) and the creation of backlinks.


These objectives allow the site to have better visibility, to be better indexed on search engines and to appear in the rankings in a good position in the long term. This will directly affect the number of visitors and the quality of these visitors. The difficulty of the job: search engine algorithms are constantly evolving and can impact strategies, sometimes for the better ... sometimes for the worse. This is why this profile must constantly keep abreast of market developments.




The qualities required for an SEO Manager are based on technical knowledge and good working methods.

He must have a good command of the functioning of search engines and optimization techniques. He thus has a double competence: webmarketing which requires good knowledge of marketing and digital advertising, and webmastering which requires solid bases in programming and traffic management.

Good bases in search marketing (paid referencing) and in programming are also necessary (HTML…).



The soft skills of an SEO Manager are:

  • Listen
  • Organization
  • Curiosity
  • Anticipation of risks
  • Interpersonal skills
  • Pedagogy



An SEO Manager has generally followed a course in business school with a specialization in digital marketing or has completed a university course and obtained a master's degree (bac +5) in e-marketing.

However, other courses are possible, many of them are self-taught. This position is accessible by having at least a first experience in the field.



Several career choices are available to the SEO Manager:

  • Within a web agency or an agency specializing in web marketing, the SEO Manager will work in a team and work for all types of clients (SMEs, Large groups).
  • As a freelance, the SEO Manager can build a portfolio of clients. It then takes care of their site referencing needs (audience, visibility).
  • The SEO Manager can progress to a position of Digital Marketing Manager, Acquisition Manager or Affiliation Manager.



Junior: 36-45 K € (0 to 3 years of experience)

Confirmed: 48-60 K € (4 to 8 years of experience)

Senior: 60-85 K € (8 years and over)

As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.

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