The role of the Affiliation and Partnership Manager is to generate qualified traffic on his website, thanks to an affiliation platform that will increase his visibility via partner sites (affiliates). The affiliation manager can operate in two distinct structures with different objectives.
Either he works in a company, he is then the Web Partnership Manager and takes care of a multitude of tasks. This must first prospect potential affiliates and select the best partner sites to gain visibility on the web. After this selection has been made, the Affiliate Manager approaches the various affiliates with whom he wants to partner and negotiates the best partnership terms (mode of remuneration and type of advertisements).
He then follows up the campaign using reports that allow him to judge the relevance of his choices. To do this, the affiliate manager focuses his attention on the ROI indicator, which indicates the latest trends in the affiliate campaign (s) he is leading as well as the changes to be made to affiliate sites. Finally, all this work must be accompanied by daily competitive intelligence in order to be able to make adjustments in a very short period of time and to adapt to different competing sites. Or, he works within an affiliate platform, he then acts as an intermediary between an advertiser (affiliate) and a partner site (affiliate) and must provide advice on the type of campaign to be carried out and the optimization of the development of the affiliate network.
Among all digital marketing jobs, the Affiliate and Partnership Manager job is one that requires the most pronounced taste for contact and business. In addition, this job requires a great knowledge of the web and the various acquisition levers that will allow adaptation to various contexts and issues.
The soft skills of an Affiliation and Partnership Manager are:
Affiliation and Partnership Managers generally come from training leading to bac +5
An Affiliate and Partnership Manager can work in web agencies, affiliate platforms, or an advertiser's web department. Little by little, he can hope to evolve into an affiliate expert position or Web Marketing Project Manager to touch on other acquisition levers.
Junior: 36-42 K € (0 to 3 years of experience)
Confirmed: 43-55 K € (4 to 8 years of experience)
Senior: 58-75 K € (8 years and over)
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
Le rôle du Responsable Affiliation et Partenariat est de générer du trafic qualifié sur son site Internet, grâce à une plateforme d’affiliation qui va permettre d’accroitre sa visibilité via des sites partenaires (affiliés).
Le Traffic Manager ou Responsable Acquisition est la personne chargée de générer du trafic sur un site web.
The Traffic Manager or Acquisition Manager is the person responsible for generating traffic on a website. He also takes care of the site's web analysis, SEO, campaign management on affiliate networks and operations in partnership with other sites.