The role of the SEA (Search Engine Advertising) Manager is to study and develop an action plan to meet the expectations of his client.


The SEA (Search Engine Advertising) Manager can also be appointed: Google Expert, SEM (Search Engine Marketing) Manager or Paid Referencing Consultant. His role is to study and develop an action plan to meet his client's expectations. To achieve its objectives, it will set up a paid referencing strategy on the various search engines (Google, Yahoo, Bing). After having implemented the strategy, he must follow the results closely (reporting and monitoring) and optimize the campaign regularly.

Its mission revolves around 3 main axes. First, he must give good visibility of his client's website on search engines. The Responsible SEA must make the web content of the site attractive. And finally, he must monitor the performance of the paid referencing strategy adopted by regularly optimizing the campaign in order to achieve the previously set objectives (conversion rate, cost per click).




The qualities required to be an SEA Manager are based on technical knowledge and good working methods.

He has fundamental knowledge in communication, press relations and negotiation. He knows how search engines, directories and price comparison sites work. He takes into account the technical dimension of the web (technical charter) and knows how to apply the various techniques of strategic marketing.


Concretely, the SEA Manager is able to deploy a paid referencing strategy. He masters the tools necessary to implement this strategy for monitoring statistics (Google Analytics). He manages the Adwords referencing tool with which (among other things) he applies his paid referencing strategy.

In order to make quality announcements (syntax, grammar, spelling), it has editorial qualities.



The soft skills of a SEA / SEM Manager are:

  • Passion for web technologies
  • Structured and organized
  • Proposal force



There are many ways to become a SEA Manager. For starters, an e-commerce Bachelor at ESVA or an ATC Professional License: SEO and Web Writer is a good way to integrate into the web environment.

You can conclude your training with a Marketing Master specializing in the web such as an e-business Master or a Specialized Master in Web Marketing work-study.



Several choices are available to the SEA Consultant.

  • Within a web agency or an agency specializing in web marketing, the SEO will have to work as a team and work for all types of clients (SMEs, large groups).
  • The consultant evolves into expert or managerial positions when he wishes to be independent.



Junior: 32-40 K € (0 to 3 years of experience)

Confirmed: 42-50 K € (4 to 8 years of experience)

Senior: 50-60 K € (8 years and over)


It happens that some startups seek to “incentivize” this profile by adding a variable, around 5-8% of total compensation.

As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.

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