Many people associate growth hacking with a mindset: overwhelming curiosity and a willingness to experiment with everything that applies to marketing. In short, the Growth Manager can be seen as a person with diverse and varied skills ranging from code to marketing. He is able to analyze data, discover new models and present ever more innovative ideas to generate growth.
The Growth Manager is a complete individual, permanent self-taught and able to anticipate trends, whose profile perfectly matches the needs of start-ups. The Growth Manager does not just have a web marketer profile, he combines a mix of several skills that he uses to generate growth. The person in charge of growth hacking must above all be the bearer of innovative ideas that will support the long-term growth of the company, but the latter must also know how to be skilful and alert to adapt to possible changes in the business. market and different practices. To do this, he must identify the channels that will be conducive to the development of the start-up. The Growth Manager will have a common thread to adjust the strategy of the company according to the innovations that appear. Secondly, its goal is, beyond user loyalty, to find new services to monetize in order to increase the company's profits.
From a personality perspective, the Growth Manager should be an open-minded, data-driven, curious and rational person. It appears essential for him to rely on facts and not convictions, in order to better anticipate market trends. Finally, he must constantly question himself and know how to adapt his processes, tools and actions to the results of his analyzes.
The Growth Manager should possess a number of skills which include, digital marketing, analytics, psychology and anthropology. On top of that, he must have very strong development skills to know what he is working on. Finally, the user experience is also one of its main concerns, in order to better anticipate the needs of users / customers.
The soft skills of a Growth Manager are:
Growth Managers often have basic technical profiles (type: web developer) with excellent code skills, but they can also have a more marketing background. Given the recent appearance of the term Growth Manager and its meaning that is still too vague, training courses on this new phenomenon remain extensive.
Indeed, there are a large number of training courses that can lead to growth hacking. Computer engineering schools, web schools, computer science DUTs (University Diploma in Computer Technology at IUT Paris Descartes) or BTS (IT BTS) can be considered as training courses leading to this type of position.
Currently only start-ups use these types of profiles, because they are flexible structures with models that can be changed relatively quickly. However, in the medium term, it cannot be ruled out that large companies will look at this type of profile.
Junior: 35-50 K € (0 to 3 years of experience)
Confirmed: 50-65 K € (4 to 8 years of experience)
Senior: 65-80 K € (8 years and over)
This profile can be assigned a variable representing between 15% and 25% of total compensation.
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
Le Growth Manager, Growth Hacker ou responsable de la croissance, est un métier en plein essor dans le domaine du marketing digital et du développement des entreprises. Ce rôle stratégique consiste à identifier et à mettre en œuvre des leviers de croissance pour accroître la base d'utilisateurs, le chiffre d'affaires, le business et la notoriété d'un produit ou d'une marque. Le Growth Manager combine des compétences en marketing, en analyse de données et en gestion de projet pour stimuler la croissance rapide d'une entreprise, souvent dans un environnement de startup ou de nouvelles entreprises cherchant à s'implanter et à se développer rapidement sur le marché.
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