COMMUNITY MANAGER / SOCIAL MEDIA MANAGER

JOB DESCRIPTION

The Community Manager is also called the Social Media Manager. Its function is to unite a community of Internet users around a common interest. He also tries to facilitate exchanges and ensure that the rules are respected in the community (good behavior). They develop their presence on behalf of an organization (brand or association) through social media (Facebook, Twitter, Blog, etc.).

The job of Community Manager has been around since the rise of the web. Initially, the moderators, especially present on video game sites and forums, controlled the proper functioning of exchanges between Internet users.

Today their usefulness is not limited to regulating trade. Their objectives are to monitor a community, but also to boost the image of the organization. By being attentive, they make it possible to detect possible problems and opportunities in the community (criticisms, opinions, ideas and suggestions of the members) and to preserve a balance.

Indirectly, their will is to monitor the organization's e-reputation and nurture it through all the social media tools that exist (social marketing).

REQUIRED SKILLS

- TECHNIQUES -

The Community Manager must master the tools of the media and social networks as well as the language in which he operates (editorial skills). Technical skills are also necessary to manage the animation of the sites. He may need to use collaborative tools (newsletters, blog) and social network functionalities (promotion campaign, Facebook ads, social marketing).

Knowing how to use reporting and analysis tools for traffic and online reputation is essential to study the activity of the company.

- SOFTS SKILLS -

The soft skills of a Community Manager are:

• Listening
• A good general culture
• Intellectual curiosity
• Old technology
• Reactivity
• Sense of repartee

TRAINING

The training courses that allow you to apply for a job as a Community Manager are diverse and varied. You can, for example, undertake a professional license of SEO and Web Writer in a cycle of 3 years.

Then, you can prepare a professional Master in Human and Social Sciences (media and communication specialty) which allows you to acquire a good knowledge of the web world and good writing skills.

OPPORTUNITIES

Several choices are available to the Community Manager:

• Join any type of business with an internet community
• There are also communication agencies that have services aimed at improving the internet reputation of certain companies or even individuals.
• The community manager tends to evolve towards the positions of Brand Content Manager, Community Marketing Manager, Editorial Project Manager.

WAGES

Junior: 30-39 K € (0 to 3 years of experience)

Confirmed: 40-45 K € (4 to 8 years of experience)

Senior: 47-75 K € (8 years and over)

As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.