From branding, commercial and now “user experience” issues, the Chief Marketing Officer (CMO) can also have the customer data dimension in his scope. A natural evolution of the position of Marketing and Communication Manager, the CMO has become (with the Growth Hacker), one of the recruitment priorities for startups. The Chief Marketing Officer and his teams should not only focus on enhancing the product / service, but also capture the specific needs of the customer and participate in the design of a solution. In the market, companies will look for agile profiles, curious to test the latest digital techniques and / or innovations. The CMO is the evangelist of the brand and must guarantee it an irreproachable image.
The Chief Marketing Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Reporting directly to the CEO, the primary responsibility of the Marketing Director is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, marketing product, marketing communications, advertising and public relations. In many cases, the role of the CMO is broadened to include sales management, new business development, product development, channel management and customer service. The CMO ensures that the organization's message is delivered through the right channels in order to achieve sales goals. Today that means looking for new ways to deliver messages, such as mobile platforms, video, and social media.
As a senior marketing professional, the Chief Marketing Officer should be both analytical and creative, with in-depth knowledge in various disciplines such as production, information technology, law and finance. The CMO often plans, directs and coordinates marketing budgets in accordance with organizational goals.
The soft skills of a Chief Marketing Officer are:
The Chief Marketing Officer has generally followed a course in business school with a specialization in marketing or has completed a university course and obtained a master's degree (bac +5) in marketing. However, other courses are possible, provided you have followed a specialization in marketing. This position is accessible by having at least 5 years of experience in marketing.
Depending on the size of the company in which he is, the Chief Marketing Officer may progress to a position of Director of Strategy or Director of Digital.
Junior: 55-65 K € (0 to 3 years of experience)
Confirmed: 60-85 K € (4 to 8 years of experience)
Senior: 80-110 K € (8 years old and over)
To note :
The variable is on average between 12% and 22% of total compensation
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
You can read our 2021 study here.
Des enjeux branding, commerciaux et maintenant de “user experience”, le Chief Marketing Officer (CMO) peut aussi avoir dans son scope la dimension data client. Évolution naturelle du poste de Responsable Marketing et Communication, le CMO est devenu une des priorités de recrutement chez les startups.
L’objectif principal d’un Chef de Projet Web est de tirer un maximum de bénéfices et de ressources de son équipe dans un temps donné et avec des critères déterminés.
Le Chief Digital Officer est en charge d'accompagner une entreprise dans sa transformation digitale. Très expérimenté et sachant jongler avec de multiples compétences, son rôle sera primordial dans cette période de transition.