The main mission of UX Designer is to improve user experience on any type of platform. It focuses only on the expectations and needs of the user, while taking into account the objectives of the client's project. Its role is therefore crucial: it must simplify the use that users make of it and arouse a positive emotion by integrating "story telling" into the user experience in order to retain them. Its role is to facilitate the handling of the site, its accessibility and to generate trust among users.
The UX Designer is in charge of delivering the user experience across all media, be it web, TV or even mobile. To do this, he first performs an audit of the user experience in which he will establish and target the key points of this experience. Then he then transcribes the results of his diagnosis in the form of interfaces, trees and functional specifications or even a diagram.
The UX Designer must convey the essential points of the user experience to the management in charge of the project. He agrees with the art director so that the visible part of the interface is user-friendly and consistent. Within an agency, the UX designer works closely with the creative teams, while with an advertiser, he is associated with the marketing department.
One of the essential characteristics to be a UX designer remains creativity, the UX designer must be able to imagine and design solutions without respite. His sense of observation allows him to detect new behaviors and analyze them. It identifies and highlights all the crucial points of the user experience.
It is necessary for the UX designer to know how to convey his ideas with great skill in order to be able to defend his choices regarding the user journey adopted. Finally, mastery of the Balsamiq and Axure tools is essential for the UX designer.
The soft skills of a UX Designer are:
There are training courses in digital art, graphics, computer graphics, IT and multimedia to lead to this type of position. Here is a non-exhaustive list of training courses that can lead to becoming a UX designer:
To outsmart the competition, businesses need a UX designer to attract and retain users of their platform. A UX designer can progress, after a few years of experience, to a position of Information Architect or Project Director.
Le Designer UI (Interface utilisateur) s’occupe du lien entre la machine et l’homme.
L’UX Designer a pour principale mission d’améliorer l’usage utilisateur sur tout type de plateforme.
The UI Designer (User Interface) takes care of the link between the machine and the human.