In charge of sales development, the Business Developer is the guarantor of a good customer-business relationship. By creating or relying on sales supports already in place, he is in charge of creating or developing a customer portfolio ensuring the steady growth of the company. Often, he occupies a fairly complete position consisting of a part "hunting" (acquisition of new customers) and "breeding" (maintenance and optimization of sales to existing customers).
This "breeder" side is not automatically attributed to any Business Developer. He is sometimes accompanied in his business by an Account Manager who directly collects incoming accounts and is responsible for developing them. Possessing an address book of the various players in the sector in which he operates, the Business Developer sees his actions directly influence the turnover of the company.
The qualities necessary to be a Business Development Manager are based on a good knowledge of the market and its players as well as of the assimilated technical environment.
In some structures, the Business Developer is confined to the sales phases, in others, he is at the center of commercial activity. In the end, he will tackle the entire sales cycle: detection of leads, constitution of the prospecting file (SDR mission), discovery, negotiation, closing AND monitoring of existing customers (mission of the Account Manager ).
The soft skills of a Business Developer are:
There are several ways to become a Business Developer, the typical path being business school followed by good business experience. One can then deepen and acquire the knowledge necessary for the profession of Business Developer by enrolling in a Master in Business Development.
Several possible choices:
Junior: 36-48 K € (0 to 3 years of experience)
Confirmed: 42-54 K € (4 to 8 years of experience)
Senior: 63-80 K € (8 years and over)
Note: The variable for short and medium cycle products is on average between 18% and 25% of total compensation
The variable for long-cycle products is more important and is on average between 24 and 33% of total compensation. We have achieved an average, but profiles that work for long cycle solutions earn on average between 10 to 20% more than profiles whose solutions are calibrated on short or medium cycles.
As a recruitment firm specializing in the French digital sector, we are a privileged witness to trends and salary developments in commercial positions. Each year, we offer a Salary Study for Sales professions.
Dans un contexte de durcissement de la concurrence, le Business Developer, également appelé commercial ou Business Development Manager, va essayer d’atteindre un objectif en mettant en place un plan stratégique.
Un Account Manager, ou responsable de comptes clients, est un professionnel clé dans le secteur commercial et le domaine du digital. Ce métier implique une gestion stratégique des comptes clients d'une entreprise pour optimiser les ventes et renforcer la relation client. Le rôle de l'Account Manager va au-delà de la simple vente ; il s'agit de comprendre en profondeur les besoins des clients et d'offrir des solutions adaptées, en collaboration avec les équipes de marketing et de vente. Le rôle d’un Account Manager est de gérer un portefeuille de comptes clients. À partir de la signature d’un contrat initié par un Account Executive ou Business Developer, il est responsable de la relation client et de la gestion commerciale d’un compte.
Le Country Manager intervient lors de l’implantation d’une entreprise à l’étranger. Ses missions sont nombreuses et variées, alliant des aspects marketing, commerciaux mais également stratégiques.