In charge of sales development, the Business Developer is the guarantor of a good customer-business relationship. By creating or relying on sales supports already in place, he is in charge of creating or developing a customer portfolio ensuring the steady growth of the company. Often, he occupies a fairly complete position consisting of a part "hunting" (acquisition of new customers) and "breeding" (maintenance and optimization of sales to existing customers).
This "breeder" side is not automatically attributed to any Business Developer. He is sometimes accompanied in his business by an Account Manager who directly collects incoming accounts and is responsible for developing them. Possessing an address book of the various players in the sector in which he operates, the Business Developer sees his actions directly influence the turnover of the company.
The qualities necessary to be a Business Development Manager are based on a good knowledge of the market and its players as well as of the assimilated technical environment.
In some structures, the Business Developer is confined to the sales phases, in others, he is at the center of commercial activity. In the end, he will tackle the entire sales cycle: detection of leads, constitution of the prospecting file (SDR mission), discovery, negotiation, closing AND monitoring of existing customers (mission of the Account Manager ).
The soft skills of a Business Developer are:
There are several ways to become a Business Developer, the typical path being business school followed by good business experience. One can then deepen and acquire the knowledge necessary for the profession of Business Developer by enrolling in a Master in Business Development.
Several possible choices:
Junior: 36-48 K € (0 to 3 years of experience)
Confirmed: 42-54 K € (4 to 8 years of experience)
Senior: 63-80 K € (8 years and over)
Note: The variable for short and medium cycle products is on average between 18% and 25% of total compensation
The variable for long-cycle products is more important and is on average between 24 and 33% of total compensation. We have achieved an average, but profiles that work for long cycle solutions earn on average between 10 to 20% more than profiles whose solutions are calibrated on short or medium cycles.
As a recruitment firm specializing in the French digital sector, we are a privileged witness to trends and salary developments in commercial positions. Each year, we offer a Salary Study for Sales professions.
Dans un contexte de durcissement de la concurrence, le Business Developer, également appelé commercial ou Business Development Manager, va essayer d’atteindre un objectif en mettant en place un plan stratégique.
A l’heure où la concurrence est de plus en plus importante (compétitivité, diversité de l’offre), l’entreprise doit apporter une vraie valeur ajoutée au niveau de la qualité du service qu’elle fournit à son client.
Le Country Manager intervient lors de l’implantation d’une entreprise à l’étranger. Ses missions sont nombreuses et variées, alliant des aspects marketing, commerciaux mais également stratégiques.