Product Marketing Manager

JOB DESCRIPTION

The Product Marketing Manager is responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

He takes care of market research on current trending products, establishes schedules for upcoming products, influences prices and packaging, guides sales teams, develops messages and market positioning around the products and participates in presentations and events.

Frequently, the Product Marketing Manager is the “voice of the customer” within his company, precisely researching the needs and experiences of consumers. It is mostly found in private sector companies, but can be employed by any business that promotes and sells products.

The scope of the role of Product Marketing Manager is broken down into four parts: expertise in market strategy, marketing expertise, product positioning and sales support

REQUIRED QUALITIES

- TECHNIQUES -

The Product Marketing Manager calls on a wide range of skills and initially has sales and marketing experience. The technical qualities required of the Product Marketing Manager are:

• Demonstrated success in positioning and launching new products that meet and exceed business goals
• Excellent written and verbal communication skills, including writing skills
• Subject matter expertise in the particular product or market. This expertise may include industry or specific technical knowledge
• In-depth understanding of sales techniques and channels

- SOFT SKILLS -

The soft skills of a Product Marketing Manager are:

• Curiousity
• Organization
• Coordination of teams and functions
• Sense of analysis
• Creativity
• Relational sense and listening
• Modesty

TRAINING

The field of marketing is quite demanding. To access the position of Product Marketing Manager, you must have at least a BAC + 4 and ideally a BAC + 5 type business school, engineering school, IEP, Master in: Marketing, Communication, Sales management , business strategy.

In a Product Marketing Manager position, past experiences are very important because they allow you to acquire the necessary bases.

OPPORTUNITIES

The Product Marketing Manager can progress to a Team Manager position or end up in a Marketing Director position after several years. This position also allows an evolution towards a marketing consulting firm.

WAGES

As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.

You can read our 2021 study here.