The Product Marketing Manager is responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
He takes care of market research on current trending products, establishes schedules for upcoming products, influences prices and packaging, guides sales teams, develops messages and market positioning around the products and participates in presentations and events.
Frequently, the Product Marketing Manager is the “voice of the customer” within his company, precisely researching the needs and experiences of consumers. It is mostly found in private sector companies, but can be employed by any business that promotes and sells products.
The scope of the role of Product Marketing Manager is broken down into four parts: expertise in market strategy, marketing expertise, product positioning and sales support
The Product Marketing Manager calls on a wide range of skills and initially has sales and marketing experience. The technical qualities required of the Product Marketing Manager are:
The soft skills of a Product Marketing Manager are:
The field of marketing is quite demanding. To access the position of Product Marketing Manager, you must have at least a BAC + 4 and ideally a BAC + 5 type business school, engineering school, IEP, Master in: Marketing, Communication, Sales management , business strategy.
In a Product Marketing Manager position, past experiences are very important because they allow you to acquire the necessary bases.
The Product Marketing Manager can progress to a Team Manager position or end up in a Marketing Director position after several years. This position also allows an evolution towards a marketing consulting firm.
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
You can read our 2021 study here.
Le Product Owner est le lien entre le client et l’équipe. C’est donc lui qui, au sein de cette dernière, porte la vision du produit. Il est l’interlocuteur privilégié des utilisateurs.
The Product Owner is the link between the client and the team. It is therefore he who, within the latter, carries the vision of the product. He is the privileged interlocutor of users.
Le Responsable Marketing Produit est chargé de développer des stratégies et des plans marketing efficaces pour communiquer les caractéristiques et les avantages des nouveaux produits aux clients.