Product Manager

The Product Owner is the link between the client and the team. It is therefore he who, within the latter, carries the vision of the product. He is the privileged interlocutor of users.


The Product Owner is in charge of carrying out projects (or developing new functionalities) with the Agile method. He acts as a bridge between clients and internal teams (development, marketing, design, etc.).

Its main missions remain:

  • Take charge of the analysis necessary for decision-making, identification and prioritization of business requirements
  • Write the "user stories" based on these requirements, then translate them into more detailed specifications, if necessary,
  • Clarify with the Quality Team as necessary the acceptance criteria and if necessary, help organize the tests,
  • Integrate technical constraints in the development of specifications and then answer questions from developers during the development phase,
  • Obtain from users / customers the validation of the developments carried out,
  • Maintain a sufficient stock of "user stories" upstream of development to ensure continuity in the pace of feature deliveries.
  • To learn more about the job of Product Owner, you can consult this video.




The Product Owner will coordinate the teams to carry out a project or a feature. He must therefore have diverse and varied skills. It is essential that he has a solid foundation in tech, with an excellent business vision. However, the profiles of Product Owners vary according to the specific needs of the company. Indeed, if a technical background is almost essential for this type of position, they will generally have a specialty (design, marketing, tech etc.).



The soft skills of a Product Owners are:

  • Listening skills
  • Sense of negotiation and organization
  • Diplomacy
  • Rigor and pedagogy
  • Reactivity
  • Analytical mind
  • Stress management



Mainly from an engineering school or a business school, P.Os (Product Owners) are familiar with agile methods and are the guarantors (along with scrum masters) of their correct application. Note that there are alternative training courses to business and engineering schools, such as Le Wagon which offers a 4-month training course and delivers a Product Owner certification.



The Product Owner can logically continue his career as Head of Product or CPO (Chief Product Officer). Thanks to his versatility combining technical background and business vision, it is not uncommon to find former Product Owners, start-up co-founders.



Junior: 30-39 K € (0 to 3 years of experience)

Confirmed: 40-50 K € (4 to 8 years of experience)

Senior: 50-65 K € (8 years and over)


As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.

You can read our 2021 study here.

This site uses cookies and gives you control over what you want to activate.