The Traffic Manager or Acquisition Manager is the person responsible for generating traffic on a website. He also takes care of the site's web analysis, SEO, campaign management on affiliate networks and operations in partnership with other sites. The Traffic Manager analyzes the site through his dashboard (page views, click-through rate, conversion, average basket) and according to his observations, he makes recommendations.
He also participates in the construction of communication campaigns with the mission of choosing the medium (type of advertising banner, rich media), implementing the campaigns (in collaboration with a webmaster, setting up the advertising banners) and monitoring them. (monitoring click-through rates on advertising, campaign report).
The Traffic Manager or Acquisition Manager is responsible for developing the notoriety of a brand and its product / service, its acquisition campaigns, analyzing consumer habits to optimize campaigns and therefore results.
Digital allows campaigns to "agitate", but complicates the task, because the market can change very quickly. If campaigns are not properly analyzed, it will be difficult to justify ROI - which is why recruiters are increasingly looking for rigorous and analytical profiles.
Reporting to a Marketing Manager, the Traffic Manager / Acquisition Manager keeps abreast of the campaign's progress. In order to create quality traffic, he is obliged to work as a team in order to clearly identify the objectives defined by the other services (marketing, financial department). He works in close collaboration with the various contributors to the company's site (webmaster, salespeople, engineers).
The necessary qualities are based on organization and analytical skills.
Rigor, working method, a sense of responsibility are essential in a profession where every decision is important and risky.
His ability to communicate is essential to manage internal relations with the sales function and external relations with publishers, agencies and advertisers.
The soft skills of a Traffic Manager / Acquisition Manager are:
There are many ways to become Traffic Manager / Acquisition Manager. There is no specific training and sometimes Traffic Managers are self-taught (enthusiasts).
First of all, it is possible to take a bachelor's degree in “Traffic Analyst” and then go on to a Masters in web cultures and professions.
The opportunities for a Traffic Manager / Acquisition Manager are:
Junior: 36-42 K € (0 to 3 years of experience)
Confirmed: 43-55 K € (4 to 8 years of experience)
Senior: 58-75 K € (8 years and over)
Profiles working in an exclusively BtoB market tend to claim a higher salary (between 10 and 18%) than BtoC profiles.
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
Le rôle du Responsable Affiliation et Partenariat est de générer du trafic qualifié sur son site Internet, grâce à une plateforme d’affiliation qui va permettre d’accroitre sa visibilité via des sites partenaires (affiliés).
Le Traffic Manager ou Responsable Acquisition est la personne chargée de générer du trafic sur un site web.
The role of the Affiliation and Partnership Manager is to generate qualified traffic on his website, thanks to an affiliation platform that will increase his visibility via partner sites (affiliates).