The SEO Manager (SEO for Search Engine Optimization) also called Web Referencer or SEO manager, is responsible for improving the visibility and audience of a website.
To obtain good SEO quality, the SEO Manager orients his mission around three points: optimization of the structure of the website (technical design), optimization of each page by the choice of relevant keywords (semantic optimization ) and the creation of backlinks.
These objectives allow the site to have better visibility, to be better indexed on search engines and to appear in the rankings in a good position in the long term. This will directly affect the number of visitors and the quality of these visitors. The difficulty of the job: search engine algorithms are constantly evolving and can impact strategies, sometimes for the better ... sometimes for the worse. This is why this profile must constantly keep abreast of market developments.
The qualities required for an SEO Manager are based on technical knowledge and good working methods.
He must have a good command of the functioning of search engines and optimization techniques. He thus has a double competence: webmarketing which requires good knowledge of marketing and digital advertising, and webmastering which requires solid bases in programming and traffic management.
Good bases in search marketing (paid referencing) and in programming are also necessary (HTML…).
The soft skills of an SEO Manager are:
An SEO Manager has generally followed a course in business school with a specialization in digital marketing or has completed a university course and obtained a master's degree (bac +5) in e-marketing.
However, other courses are possible, many of them are self-taught. This position is accessible by having at least a first experience in the field.
Several career choices are available to the SEO Manager:
Junior: 36-45 K € (0 to 3 years of experience)
Confirmed: 48-60 K € (4 to 8 years of experience)
Senior: 60-85 K € (8 years and over)
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
L'objectif du Responsable SEO est de faire en sorte que le site Internet de son employeur soit bien positionné dans les résultats de recherche afin d’attirer un maximum de futurs clients potentiels.
L’objectif principal d’un Chef de Projet Web est de tirer un maximum de bénéfices et de ressources de son équipe dans un temps donné et avec des critères déterminés.
Le Chief Digital Officer est en charge d'accompagner une entreprise dans sa transformation digitale. Très expérimenté et sachant jongler avec de multiples compétences, son rôle sera primordial dans cette période de transition.