The Community Manager is also called the Social Media Manager. Its function is to unite a community of Internet users around a common interest. He also tries to facilitate exchanges and ensure that the rules are respected in the community (good behavior). They develop their presence on behalf of an organization (brand or association) through social media (Facebook, Twitter, Blog, etc.).
The job of Community Manager has been around since the rise of the web. Initially, the moderators, especially present on video game sites and forums, controlled the proper functioning of exchanges between Internet users.
Today their usefulness is not limited to regulating trade. Their objectives are to monitor a community, but also to boost the image of the organization. By being attentive, they make it possible to detect possible problems and opportunities in the community (criticisms, opinions, ideas and suggestions of the members) and to preserve a balance.
Indirectly, their will is to monitor the organization's e-reputation and nurture it through all the social media tools that exist (social marketing).
The Community Manager must master the tools of the media and social networks as well as the language in which he operates (editorial skills). Technical skills are also necessary to manage the animation of the sites. He may need to use collaborative tools (newsletters, blog) and social network functionalities (promotion campaign, Facebook ads, social marketing).
Knowing how to use reporting and analysis tools for traffic and online reputation is essential to study the activity of the company.
The soft skills of a Community Manager are:
The training courses that allow you to apply for a job as a Community Manager are diverse and varied. You can, for example, undertake a professional license of SEO and Web Writer in a cycle of 3 years.
Then, you can prepare a professional Master in Human and Social Sciences (media and communication specialty) which allows you to acquire a good knowledge of the web world and good writing skills.
Several choices are available to the Community Manager:
Junior: 30-39 K € (0 to 3 years of experience)
Confirmed: 40-45 K € (4 to 8 years of experience)
Senior: 47-75 K € (8 years and over)
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
Le Community Manager a pour fonction de fédérer une communauté d’internautes autour d’un intérêt commun.
L’objectif principal d’un Chef de Projet Web est de tirer un maximum de bénéfices et de ressources de son équipe dans un temps donné et avec des critères déterminés.
Le Chief Digital Officer est en charge d'accompagner une entreprise dans sa transformation digitale. Très expérimenté et sachant jongler avec de multiples compétences, son rôle sera primordial dans cette période de transition.