The E-commerce Manager develops a dedicated e-commerce strategy to meet the sales objectives of a company. Whether it is about launching an e-commerce site for a physical company, a pure-player or an agency, the E-commerce Manager is driven only by the ROI (Return On Investment) in order to '' increase the company's turnover through digital channels.
The E-commerce Manager works on e-merchandising, that is to say he manages and coordinates the commercial operations of the sites under his responsibility (updating of content, selection of slogans, etc.). The E-commerce Manager decides which web marketing channels to use (organic SEO, paid SEA, social media, postings, partnerships, affiliates, or email marketing) to increase website activity. He may also decide to make technical modifications to the site to optimize commercial conversions.
The missions of the E-commerce Manager relate to both (CMS, computer languages, etc.), marketing (emailings, referencing, loyalty program) and sales. He also has in-depth knowledge of new technologies in order to optimize the site and activate the relevant ancillary actions.
The soft skills of the E-commerce Manager are:
The E-Commerce Manager generally comes from a Bac +5 training such as business / marketing school, engineering school (CESI, Polytech, INSA, etc.) or university with a specialization in new technologies, digital marketing or e -business.
Thanks to the versatility of the position and after a few years of experience, the E-commerce Manager can progress to the positions of Chief Digital Officer, Marketing Director or Sales Director.
Junior: 35-45 K € (0 to 3 years of experience)
Confirmed: 52-65 K € (4 to 8 years of experience)
Senior: 65-85 K € (8 years and over)
To note :
A profile leaving a school ranked in the Top 5 can be awarded + 15% junior salary
The variation in salaries is explained by the size of the company and the turnover generated
As a recruitment firm specializing in the French digital sector, we are a privileged witness of trends and salary developments in Marketing positions. Each year, we offer a Salary Study for Marketing professions.
You can read our 2021 study here.
Le Responsable E-commerce développe une stratégie e-commerce dédiée pour répondre aux objectifs de vente d'une entreprise.
L’objectif principal d’un Chef de Projet Web est de tirer un maximum de bénéfices et de ressources de son équipe dans un temps donné et avec des critères déterminés.
Le Chief Digital Officer est en charge d'accompagner une entreprise dans sa transformation digitale. Très expérimenté et sachant jongler avec de multiples compétences, son rôle sera primordial dans cette période de transition.