iPhone users are slightly younger and richer

iOS is more popular among young users aged 18-24 are proportionally better represented among Iphone users than for those with a mobile Android.

Another important demographic difference to note is the average revenue from users. Indeed, the "users" Iphone have higher incomes than those using Android smartphones. IPhones are sold at a higher average price than most Android phones. These are important data to take into account when you want to develop an app.

the Iphone users have higher incomes than those using Android smartphones

The notion of commitment on both platforms

Not only are Android and IOS platform users different, they also act differently on mobile content. IPhone owners are sometimes described as "power users" meaning they are more likely to interact with mobile content than Android users. While iPhone owners have a higher average engagement rate, the Android platform has a higher number of users. 

So this is a tough choice for developers who must determine whether it is the number of users or the engagement rate that will lead them on the path to success. It will depend a lot on how you want to monetize apps.

While iPhone owners have higher engagement rates on average, the Android platform has a larger number of users.

iPhone users more likely to purchase via their mobile

One of the tech trends that have developed in recent years is the emergence of m-commerce (mobile commerce). Indeed, smartphone owners are increasingly shopping on their smartphones. Again, iPhone users are showing a greater propensity to take action than their Android counterparts. 

iPhone users are also more likely to make purchases on their phones on a regular basis. These considerations should be taken into account when you want to develop your application.

smartphone owners increasingly realize their purchases on their smartphones

iPhone users are more loyal

Brand loyalty is one of the key factors that developers must also take into consideration because it can strongly impact the strategy to be adopted. IPhone owners are very attached to their device, and therefore, they are more likely to remain long-term users of the iOS platform. Android users are also very loyal but clearly not on the same level as Apple addicts.

Android users are very loyal but clearly not at the same level as Apple addicts.

Set your goals prior to optimize your app

Android and iOS are the two major mobile platforms today, and each has its own characteristics and advantages.

Android dominates the market in terms of units which means that application developers can reach a wider audience, but the IOS platform compensates for this by having an audience more attractive, with a higher and more accurate purchasing power. It is therefore essential to understand and quantify the differences between users of each device in order to make the best decisions for the development of an application. See for yourself if you want to focus on user acquisition, engagement or turnover.
 

Set your goals prior to optimize your app

Android and IOS are the two main mobile platforms today, and each has its own characteristics and advantages. Android dominates the market in terms of share which means that app developers can reach a wider audience, but the platform IOS compensates for this by having a more attractive audience, with higher purchasing power and more loyal. 

It is therefore essential to fully understand and quantify the differences between the users of each device in order to make the best possible decisions regarding the development of an application. It's up to you if you want to focus on user acquisition, engagement or revenue.