title

Startup interview: Digifood

  • user
    Marie
  •  11.09.2018
  •  5 MIN

​TELL US A BIT ABOUT YOUR BACKGROUND, YOUR TRAINING?

 

After graduating from high school, I got in a Business School (ESCE), where I met Tristan. He introduced me to Ronald (who was studying at Dauphine University) and to François (Sports Management School). François has already started to work on Digifood as a personal project, and he offered us the opportunity to turn it into actual work!

 

CAN YOU PITCH DIGIFOOD IN A FEW WORDS?

 

Digifood develops innovative solutions for food services for special events. Our app lets you order in 3 clicks the products available in a stadium, a concert venue, exhibition centres, trains... and to have them delivered to you! The main idea is to offer an experience where no one is expecting it: people don't want to spend their time in waiting lines - we deserve better than this!

On the other hand, it allows organizers to open a new sales channel and to increase the volume of their transactions.

 

HOW DID YOU COME UP WITH THE IDEA?

 

A few beers, ideas flying... More seriously, we noticed that the only chain link that was missing between digital and points of sale was the mobile. We were aware that changing people's behaviour would go through digital. We wanted to be able to enjoy ourselves at the stadium as much as at home!

WHAT WERE THE MAJOR CHALLENGES YOU FACED IN THE BEGINNINGS?

 

Same as others, the hardest thing for us was to make people trust our solution and download the app.

 

WHAT HELPED YOU GO THROUGH WITH THE PROJECT?

 

Our close ones (friends and families) have welcomed, housed and supported us. Our ability to find the right skills in everyone, to be flexible, imaginative.. We had a bit of extra soul at times, and we all agreed on going in the same direction with the good ideas, and the good means, and the good execution.

In January we raised funds from several business angels. Not only did it help us validate the product (which we already know was exceptional), but also the team (who worked like crazy), the technology, and the benefit of the solution.

 

WHAT TECHNOLOGIES DO YOU USE?

 

JavaScript, Angular4, Ionic3, React and the classic PHP, Laravel and MySQL.

 

HOW IS DIGIFOOD INNOVATIVE? WHY ARE YOU GOING TO SUCCEED?

 

For now, the concept is growing in itself by being present on venues offering the service. Users convince their friends to pre-order and reassure them about the service. We are going to change the way people live an event: instead of talking about how the attacker shot into the far corner of the net, they will soon tell stories about how their hot-dog arrived warm and delicious, straight to their seat!

Thomas Edisan said: "I have not failed. I've just found 10000 ways that won't work."

 

SINCE WHEN IS DIGIFOOD AVAILABLE?

 

The service is available since August 2015.

 

WERE YOU INSPIRED BY OTHER COMPANIES?

 

It may seem pompous, but we are mainly inspired by our users. We also wheck on what others are doing, especially in their processes, their management... In France, we have plenty of beautiful exemples to get inspiration from!

To keep on growing, we are currently looking for a full-stack developer! Don't hesitate to apply! ;)

 

 

 

 

Digifood is on FacebookTwitterLinkedin and Instagram ! 
 

 

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Marie

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